Genre

My music video for my coursework is performance based which is the most common type which features the artist singing and dancing to the audience. Gow (1992) suggests "the predominance of performance indicates that music video defines itself chiefly by images of artists singing and playing songs". The genre of my music video is pop highlighting the happiness and enjoyment that the artist gives to the reader. The video also allows the audience to listen to the song and make assumptions to what may happen next; "Performance oriented visuals cue viewers that the recording of the music is the most significant element." Goodwin’s theory is followed as the music video demonstrates the genre characteristics of a pop video, there is a relationship between the lyrics and the visuals of the song which allows the audience to follow the video and understand what is happening.