Jean Baudrillard Theory

Jean Baudrillard born on 27 July 1929 and died 6 March 2007. He was a French sociologist, philosopher, cultural theorist, political commentator, and photographer. His work is frequently associated with postmodernism and specifically post-structuralism.  Jean Baudrillard has 3 main theories hyper-reality, sign value and simulacrum.  His theory of hyper reality is an inability of consciousness to distinguish reality from a simulation of reality, hyper reality is seen as a condition in which what is real and what is fiction are seamlessly blended together so that there is no clear distinction between where one ends and the other begins. Sign value denotes and describes the value accorded to an object because of the prestige that it imparts upon the possessor, rather than the material value and utility derived from the function and the primary use of the object. Jean Baudrillard proposed the Theory of Sign Value as a philosophic and economic counterpart to the dichotomy of exchange-value vs. use-value, which Karl Marx recognized as a characteristic of capitalism as an economic system. Simulacrum is a representation or imitation of a person or thing. Postmodernist French social theorist Jean Baudrillard argues that a simulacrum is not a copy of the real, but becomes truth in its own right: the hyperreal.